Being.

Clouds. Everybody sees clouds, and sees datacentres containing them. More and more, everyday. Consuming more and more. But people still raise their heads and watch the sky. Sky’s the limit, but is this the main point? Everything is first of all material, tangible. Data can disappear, just like a cloud, and a cloud is nothing more than pure inconsistency.

Every smartphone is made up of components which are real. Let’s take cobalt as an example - collected in the mines by labourers in Africa, even young kids - picture any professional protester doing that dirty job for a little hour and see what kind of effect gives this to you. It is so relieving for me. I guess they would realize what is the real problem here, in this world. Nature will figure out how to deal with us humans, but humans - are they able to figure out how to deal with themselves? And you know, at some point, you just quit thinking and you start watching another yourself on a screen. Because the Internet, connects us through a body, the body that we are only allowed to touch, caress. It can be our phone, our laptop. It gives us warmth and cannot hurt.

our cables, the server, the hard disk in ourselvesour microscopic, invisible componentsall this defines us

Anything else, hurts. Somebody watches somebody through a screen, and that’s all. That is enough.

All connections are intubated and deadened,like sounds on Marssoon we’re all gonna go therenobody would hurt us, there

Everything is discriminatory out thereexcept your phonefree apps devour timeunaware enslaved workersalone alone alonedoomedeverybody the same, all poor the same,desperate and inclusive

Look upwhere you are and who you arewhat you gotta doyou delude yourself thinking you’ve got no schemes, no barrierseverything’s accessible, everything’s for freebut there is a price, all the time

And the offer gets more and more customized.Think about those poet’s wordsTHAT is the ultimate dream of marketers and consultants

You don’t see any bareers or discrimination, when you can consumeAnd you just want what you only want, and nobody else is like youjust a body and voice or maybe just an act, or some wordsfar from you, but exactly in your same condition

Do not think, and put something into the cart.

The biggest earners are, in the Silicon Valley. They are also some of the biggest theorists of Transhumanism: We should not die, as this would mean to stop scrolling.

Still, we are bodies, and other bodies live inside of us, and make us what we are, in terms of personality, perceptions and who knows what.

What is important in this process, is that the human is a human, and has no differences and boundaries, in terms of gender - of course - as well as in terms of culture, thoughts and SOCIAL CONDITION. In the world of social media, everything is created and made in a way which must be suitable for anyone in any situation. It is like GAP clothing for the geeks of California in the mid 90’s. Now they are leading the world, making everything look like a GAP item. This is better in terms of ease of production and profit. The term ‘social’ belongs to multimedia now, and the discussion in any other field is closed.

It took some time, but now finally you can’t distinguish a guy from a suburb in France from a girl in student dorm in - let’s say - Alabama. They want the same things, they think the same way - which means they do not have their own thought. Despite all those microorganisms inside of each of us, fighting for winning against the brain and the power of persuasion.